- OpenText™ | Blogs
- 25.12.2018
- EN
OpenText™ "How to choose the best CMS software in 2018"
Organizations have to continually improve customer experience while reducing costs and driving innovation. Choosing the Content Management System (CMS) for your organization is key. There are so many capabilities and features to consider that getting it right can be a challenge. This blog will help you decide which features are important when you select your CMS software.
With so much of today’s content being created and delivered online – as web pages, digital documents, social media and email, an effective CMS is crucial to the success of your content strategy. As we mentioned in an earlier blog post, there is some confusion when defining an enterprise CMS when compared with and Enterprise Content Management (ECM) solution or a Customer Experience Management (CEM) platform. So let’s start there.
What is a content management system?
We are now in the third generation of CMS solutions. In the first generation, CMS software was designed to only create and publish content on websites that it assumed that those sites would only be displayed on desktop PCs or laptops. Second generation CMS solutions introduced the ability to customize content for different channels. However, these were still primarily web-based – websites, microsites, intranets and extranets. This generation of CMS solutions started to embrace mobility and move towards responsive design.
The current generation of CMS tools makes two major leaps. First, it is designed to provide a seamless omnichannel experience. Secondly, it enables content to be highly personalized and customized to drive that customer – and employee – experience. At its core lies Web Content Management (WCM) software. The best WCM tools comprise content management software to manage content for creating, publishing and distribution.
However, we can define an enterprise CMS platform that goes a step further. It combines WCM software with systems and strategies to gather, manage, store, distribute and analyze content from a broad range of sources. This includes dedicated content creation of course, but also incorporates other sources such as social media, internal communications and direct communications with customers.