- OpenText™ | Blogs
- 31.10.2017
- EN
OpenText™ "The Future of Information: CEM Delivers the Full Customer Journey"
Customer experience is the sum of all experiences over the duration of a relationship between a consumer and an organization. A consistent customer experience is based on unified customer data. The experience must look and feel the same regardless of channel or device, and it must be tailored, reflecting knowledge or insights about the customer to exceed expectations. In the battle for market share, an engaging customer experience is a key differentiator.
We’ve designed OpenText Experience Suite 16 to address the complexities and speed that your organization needs to digitize the entire customer journey with applications for media management, web experience management, and customer communications.
OpenText Experience Suite 16 provides unprecedented insight and control into the customer journey—at any point, involving any asset. It provides tools that help improve time-to-market with rich, personalized, and engaging experiences.