• Thomas Pollinger
• 11.07.2017
• DE/EN

Das Neueste direkt von der OpenText™ Enterprise World 2017

Am 08. Juli startete die OpenText Enterprise World 2017 in Toronto, Kanada. Am 11. Juli wird die Konferenz offiziell für alle Gäste, Kunden und Partner eröffnet. Es gibt viel neues zu berichten und als erstes:
 

OpenText hat ein neues Logo

 

und auch direkt die eigenen Webseiten erneuert:

 

Es gibt auch eine (für uns WSM/RedDot Anwender nicht wirklich) neue übergreifende Schreibweise mit den Breichs- und Produktnamen:

opentext | {Bereich oder Produktname}

 

Dies soll auch mit den kommenden Updates in der einzelnen Softwarepaketen nachgezogen werden. Es gibt auch ein neues Favoriten-Icon für die Browser :)
 

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Web Site Management auf der OTEW

Es gibt auch wieder Web Site Management (RedDot CMS) Beiträge auf der Enterprise World Expo-Fläche und in Breakout Sessions.

Direkt aus der offiziellen OTEW 2017 App:
 

Meet the Experts: What's new in Web Site Management
July 12, 1:20 PM - 1:40 PM
Enterprise Expo - Engagement Theatre
Tracks: Customer Experience Management (CEM)
Type: Expo Theater
Description: We'll take a closer look at new features in the latest release of OpenText Web Site Management, and what’s to come in October.
 

CEM-200 What's New in OpenText Web Content Management Solutions, Release 16.2?
July 12, 3:10 pm - 4:00 pm
South Building Room 701B
Tracks: Customer Experience Management (CEM)
Type: Breakouts
Description: Make life easier when you're crafting digital experiences. Hear how the latest enhancements to OpenText TeamSite, Web Experience Management, Web Site Management, and Optimost help you repurpose content, increase marketing agility, create more personal connections with your customers, and optimize digital experiences for better conversions.
 

Meet the Experts: Integrate optimization into your WCM workflow
July 13, 11:50 AM - 12:10 PM
Enterprise Expo - Engagement Theatre
Tracks: Customer Experience Management (CEM)
Type: Expo Theater
Description: Extend the capabilities of your web content management platform by using OpenText Optimost, our SaaS-based A/B testing and personalization platform. We’ll cover Optimost’s capabilities and latest enhancements, including its out-of-the box integrations with OpenText TeamSite, Web Experience Management and Web Site Management and OpenText DAM solutions.
 

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Web Site Management im neusten OpenText WCM Executive Brief

Auch im neusten OpenText WCM Executive Brief wird fleißig über Web Site Management gesprochen, hier ein Auszug:

OpenText™ Web Site Management
OpenText Web Site Management (WSM) is a nimble and userfriendly platform that transforms your website or intranet into a rich, engaging site by adding social content and functionality, such as ratings, reviews, wikis and blogs. WSM is popular as a departmental solution and in smaller organizations – and it gives users controlled access to content across your organization so that experiences are consistent for employees, customers, partners, and site visitors.

Finding The Best Fit for Your Organization
When you are evaluating WCM solutions, it is key to find a product that best fits your needs. OpenText has the breadth and depth of several mature WCM platforms, tools, and modules – as well as other software products that will help your organization with content management, digital asset management, analytics, and process management.

Here is a list of key characteristics to consider when looking at WCM options:

For the business user:
• Simple, visually intuitive user interface that makes it easy to author, approve, modify, and reuse content
• WYSIWYG editing
• Personalization, targeting, segmentation
• Contextual search
• Content performance metrics
• Native engagement analytics
• Self-service A/B testing
• Integrations with other business applications, such as CRM, SAP, customer communications management, social media, marketing automation, ecommerce, analytics, digital asset management
• Omnichannel delivery

For administrators:
• Centralized, multi-site management
• Scalability
• User management
• Workflow management
• Archiving and compliance
• Intranet/extranet and public/private usage

For technical users:
• Device emulation for easy QA testing and on-the-glass editing
• Mobile web and hybrid applications
• Metadata management and auto-tagging
• Latest developer frameworks
• Technology stack
• Responsive design
• Pre-built library of mobile-ready templates and components
• Content syndication
• Cloud and other deployment options
• Ability to easily import and convert HTML into templates

Denn gesamten OpenText WCM Executive Brief als PDF ist auch zum download bereitgestellt. Ebenso auf der OpenText Webseite unter dem Bereich Web Content Management findet man alle Infos zu WSM/RedDot.
 

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Bilder von der OpenText Enterprise World 2017

Noch vor der offizellen Eröffnung, durch den OpenText CEO Mark J. Barrenechea (Chief Executive Officer and Chief Technology Officer), konnte man sich vorab registrieren und durch die Konferenzbereiche laufen:

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Mehr Infos folgt in den kommenden Tagen ... ;)

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Über den Autor: