The internet was born to connect us to each other and to the information we need. And somewhere along the way, sharing content - whether it’s your mood on social media or your experience through message boards - became easier and easier.
25.06.2019
Whatever term you use – Manufacturing 4.0, Industry 4.0, connected or digital manufacturing – you’re essentially describing the use of digital technologies to transform your operations and customer experience.
11.06.2019
As customers we often know the hops, steps and jumps to get the best service from our airline, our bank or even a retail store. Furthermore, comparing all of the ways we receive customer experience to the stepping stones of a customer journey sounds...
28.05.2019
At OpenText™, our goal is to provide customers and partners with the in-depth understanding of our software and the technical knowledge they need to optimize their use of enterprise information products to meet business challenges.
14.05.2019
The goal of testing is to get information about the behavior of visitors to a website so that our customers can improve the user experience. We want to find out what visitors like and what they dislike. OpenText™ Optimost is an A/B and Multi-variable...
30.04.2019
This time round I’m going to focus on the most fundamental change that you need to make to fully benefit from your customer experience investments: the move from a transactional to an event-oriented relationship with your customers.
16.04.2019
Deciphering rights can be a complex nightmare even for the most digitally savvy organization! Companies that have invested in a digital asset management (DAM) platform to gain the ability to categorize, securely share, and organize assets in a very...
02.04.2019
When you think about it, ‘off the shelf’ is a bizarre concept. You get to choose from a range of things that never quite fit or suit you. But, hey, it’s the best you’re going to get, right? You can’t afford to get all your stuff custom-made and the...
19.03.2019
Imagine customer journeys that are connected and more personal; where every interaction leaves the person feeling engaged and wanting to be a vocal advocate. In our latest release of OpenText™ Experience, we’re employing Artificial intelligence...
05.03.2019
Many manufacturers overlook the value of the digital assets that are being created in their organization. While marketing knows all about content, images, logos, and rich media – such as video – but production facilities are less well understood and ...
19.02.2019
If you are reading this, chances are you are the lucky individual that’s been chosen to own and champion testing and optimization within your organization. Congratulations, you are about to embark on one of the most exciting journeys of your career.
05.02.2019
What makes an interaction, a communication, a purchase, or any other kind of customer experience we have in our daily lives, a remarkable one? I can recall some of my more interesting personal experiences; a car rental employee went out of his way...
22.01.2019
Digital marketing is proven to be the most effective channel for today’s marketers – and it can deliver far more bang for your buck. This is excellent news for large organizations but also a potential headache. With so many websites, digital formats...
08.01.2019
Organizations have to continually improve customer experience while reducing costs and driving innovation. Choosing the Content Management System (CMS) for your organization is key. There are so many capabilities and features to consider that getting...
25.12.2018
One of the most common challenges e-tailers face today is high cart abandonment rates. According to a 2017 Baymard study, the average cart abandonment rate is just over 69%. Without a doubt, the high abandonment rate signifies a serious disconnect...
11.12.2018
The names (and acronyms) may be similar, but there’s a huge difference between the different solution sets that can fall under the banner of Content Management System (CMS). So let’s try to clear up the confusion and explain the role for an enterprise ...
27.11.2018
What do you think about being served by a robot? Is it cool or creepy? Early pilots with Softbank’s Peppersuggest that people love it. The Palo Alto tech shop, B8ta, recorded a 70% increase in footfall due to having robot assistants...
13.11.2018
There was a time when content almost entirely flowed one way - from enterprises to customers. Customers’ responses were effectively measured in sales and occasional surveys. But in today’s digital world, customers demand a two-way omnichannel ...
30.10.2018
We are all customers and we all have experiences. Customer Experience in Practice is a common-sense look at how we want to interact with companies, how we would *like* companies to interact with us vs. how companies want to market to us...
16.10.2018
It seems everyone is talking about “digital transformation” but many are still unsure of what it is, why it is important, or even how to get started. Wikipedia defines digital transformation as the change associated with the application of digital tech...
02.10.2018