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  • Thomas Pollinger
  • 08.11.2016
  • EN

OpenText™ "Getting Started With Digital Asset Management"

All too often knowledge workers find themselves spending valuable time sifting through poorly organized content on shared network drives to find the assets that they need to do their jobs. An IDC report quantified the problem a couple of years back: Knowledge workers typically waste about 2.3 hours per week fruitlessly searching for information.

I’m sure that this problem is not limited to marketing organizations, but I can speak from personal experience here. Without a clear digital asset management (DAM) plan in place, finding that screen shot I took a few months ago, say, or that report I meant to review a while back, is far too difficult—and sometimes impossible.

Studies have shown that having a DAM solution can mean an annual savings of close to $40,000 annually. Other benefits include being able to find files quickly, avoiding the interruption of having to ask coworkers for images or documents, being able to reuse and repurpose content rather than redoing projects and providing access to content to offsite partners and teams.

It’s time to consider building a DAM.

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