- OpenText™ | Blogs
- 30.05.2017
- EN
OpenText™ "Forrester Positions MediaBin as Versatile Digital Asset Management Solution"
Most organizations are struggling to manage the flood of rich media moving through their networks on a daily basis. To make it even more challenging, customer engagement channels have wildly expanded and marketers now need this rich content to create compelling digital experiences.
As quickly as this volume and demand has spiked, niche solutions have cropped up to support tactical use cases that come from the world of digital asset management. Gone are the days where a locally mapped Z-drive or SharePoint site can meet the demands of content consumers and distribution channels squawking for fresh assets every day.
Digital Asset Management has quickly emerged as an organizational discipline and foundational technology in this new world. It was reaffirming in a recent Forrester' report, Forrester Vendor Landscape: Digital Asset Management, 2016, that MediaBin was recognized for strengths in all three major areas: enterprise, marketing, and high-end media and production.